| Bright Cellars takes the mystery out of discovering new wines. And they do it with...technology! Developed by two MIT grads, Bright Cellars' algorithm chooses wines you probably wouldn't discover yourself, and then delivers them straight to your doorstep. All you have to do is complete a short quiz (answering questions like which chocolate do you prefer? and what's your favorite juice?) And, if you don't love what they send, you'll get a free replacement bottle with your next order. If the idea of a subscription service makes you nervous, fear not! You can cancel, skip months, or change the frequency at any time. If you're still not sold, how about this: 50% your first month. Yeah, we'll drink to that. | 
